Start Planning Now!
- Lawrence Landau
- Aug 4
- 2 min read
Why Now is the Perfect Time to Start Planning Year-End Client Gifts
It might feel like the holidays are months away—but in the business world, now is the ideal time to start thinking about year-end client gifts. Here’s why early planning can make a big difference—and how you can turn a simple gesture into a memorable touchpoint.
1. Beat the Holiday Rush
By the time November rolls around, everyone is scrambling for the same premium gifts, vendors are backed up, and shipping delays are inevitable. Starting now gives you:
First pick of the best products
Time to customize or personalize gifts
Peace of mind knowing you’re ahead of schedule
Avoiding the holiday crunch means fewer compromises and more creativity.
2. Make it Meaningful, Not Last-Minute
Clients can tell when a gift is rushed or generic. Starting your planning now gives you space to:
Personalize gifts based on client preferences
Align with your brand values and messaging
Package and present everything with care and intention
A thoughtful gift shows that you value the relationship—not just the transaction.
3. Budget Smarter
Gift-giving can get expensive, especially if left to the last minute. Planning ahead gives you time to:
Set a clear budget
Take advantage of early-bird deals or bulk discounts
Avoid premium shipping fees or rushed production costs
You get more value without overspending.
4. Stand Out From the Crowd
Most gifts arrive in December, often within the same two-week window. By planning now, you can:
Deliver gifts early and avoid getting lost in the holiday clutter
Send something unique that reflects your brand story
Create a touchpoint that starts conversations and builds loyalty
Thoughtful timing helps your gift stand out—and stick in your clients’ memory.
5. Strengthen Relationships Going into the New Year
Year-end gifts aren’t just about saying “thank you.” They’re about:
Reinforcing your appreciation for your clients' trust and partnership
Celebrating shared successes from the past year
Building momentum as you head into the new year together
It’s a perfect moment to reconnect, re-engage, and remind clients why they chose you in the first place.
Start Planning Today – Especially for Engraved Gifts
If you’re considering engraved gifts—like personalized drinkware, custom desk accessories, or branded keepsakes—early planning is essential. These items take time to design, approve, and produce, especially if you want each one tailored to individual clients.
Engraved gifts offer a timeless, high-end touch that makes your appreciation feel personal and lasting. But quality engraving isn’t something you want to rush.
Starting now gives you the flexibility to:
Choose gifts that align with your brand and your clients’ tastes
Ensure accurate customization with time for proofing and adjustments
Avoid holiday production delays or rushed shipping costs
Personalized gifts take time—but they also create a lasting impression. Begin the process now, and you’ll be ready to send something truly meaningful when the holidays arrive.
Let me know if you’d like a few engraved gift ideas or a call-to-action tailored for a website or email!
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